OUR FIRST YEAR IN INDONESIA
In 2014, IMA launched a project to develop and implement the National Behavior Change Campaign to Reduce Childhood Stunting in Indonesia, which led to opening IMA’s first field office in Asia. Funded by the Millennium Challenge Account-Indonesia (MCA-I), the project is designed to use a combination of national mass media, local media and interpersonal communications approaches to change behaviors and practices that contribute to malnutrition and childhood stunting.
This year, IMA completed the project’s formative research phase in collaboration with the University of Indonesia, with the goal of identifying key contributors to malnutrition as well as the most effective behavior change and communications approaches. With this foundational knowledge in place, IMA will launch a two-year campaign to influence behavior and practices of parents, caregivers, and health workers to help children grow up healthy and strong.